FirstPour monitors state liquor license databases and alerts you the moment a new venue is approved. Walk in before your competitors have even heard about it.
7-day free trial, then $49/mo. No credit card needed. Or try the free dashboard first →
By the time a new bar calls to place their first order, vendor relationships are set, menus are printed, and draft lines are spoken for. Today, there is no automated way to know when a new establishment opens or gets licensed.
Reps cruise neighborhoods looking for construction and new signage. Hours burned, low hit rate.
Checking for new pins weekly. By the time a listing appears, the venue has been open for weeks.
Hearing about new spots from other reps. If you heard about it, so did your competitors.
Waiting for the bar to call you. The latest possible signal. Relationships already formed.
FirstPour scrapes state ABC commission databases daily for newly issued liquor licenses and permits.
New license in your territory? You get an alert with the venue name, address, license type, and owner info.
Show up before they've made a single vendor decision. Build the relationship from day one.
Every other tool finds accounts that already exist. FirstPour is the only tool that tells you about them the moment they're licensed.
| Tool | Price | What it actually does | Real-time new license alerts? |
|---|---|---|---|
| Overproof | $500+/mo | Finds existing accounts by scraping menus. Great for coverage mapping, not new accounts. | ✗ No |
| Provi | Marketplace fee | Helps bars order product from distributors. Built for bars, not reps. | ✗ No |
| Accutrend | Data licensing | Passive database you query manually. No monitoring, no alerts. | ✗ No |
| FirstPour Only one | Free trial, then $49/mo | Monitors ABC databases in real time. Alerts you within hours of a new license being issued. | ✓ Yes |
And nobody has built this yet.
Brewery sales teams, spirits reps, wine distributors, beer distributors. When a liquor license is issued, this venue WILL buy alcohol. Highest intent signal in the industry.
Non-alc beverage reps, food service suppliers, equipment vendors. A new restaurant means new purchasing across every category. Broader signal, larger market.
FirstPour is live in North Carolina and South Carolina, monitoring ABC databases daily. Georgia and more states coming soon.
No credit card required. 7-day trial, then $49/mo.