FirstPour monitors state liquor license databases and alerts you the moment a new venue is approved. Walk in first. Win the account.
By the time a new bar calls to place their first order, vendor relationships are set, menus are printed, and draft lines are spoken for. Today, there is no automated way to know when a new establishment opens or gets licensed.
Reps cruise neighborhoods looking for construction and new signage. Hours burned, low hit rate.
Checking for new pins weekly. By the time a listing appears, the venue has been open for weeks.
Hearing about new spots from other reps. If you heard about it, so did your competitors.
Waiting for the bar to call you. The latest possible signal. Relationships already formed.
FirstPour scrapes state ABC commission databases daily for newly issued liquor licenses and permits.
New license in your territory? You get an alert with the venue name, address, license type, and owner info.
Show up before they've made a single vendor decision. Build the relationship from day one.
And nobody has built this yet.
Brewery sales teams, spirits reps, wine distributors, beer distributors. When a liquor license is issued, this venue WILL buy alcohol. Highest intent signal in the industry.
Non-alc beverage reps, food service suppliers, equipment vendors. A new restaurant means new purchasing across every category. Broader signal, larger market.
FirstPour is live in North Carolina, monitoring the NC ABC Commission database daily. More states coming soon.
View Live Dashboard →